In 2017, Hegerberg left the Norwegian national soccer team to protest pay disparity between Norway’s men’s and women’s teams. Her most immediate task is returning from a ruptured ACL suffered in January when play resumes after the COVID-19 crisis. Full terms weren’t disclosed, but sources say the 24-year-old will earn a six-figure fee annually over the life of the deal, edging her closer to deals for male players at her level. (Photo by FRANCK FIFE/AFP via Getty Images). Once she returns to form, she told FIFA.com she’d like to take up the torch from Rapinoe and Marta to further develop and support women’s soccer. Proceeds will go to Black Lives Matter, Black Visions Collective and more. At the end of her moving acceptance, she delivered a parting piece of advice. Hegerberg, who plays for Olympique Lyonnais Féminin, won the inaugural women’s Ballon d’Or in 2018, an honor that recognizes the world’s best soccer players and has been awarded to men since 1956, and has won the UEFA Champions League four times with Lyon. French media reports have described Hegerberg as the highest-paid female footballer in the world with her contract at Lyon worth a reported 400,000 euros annually. “I would like to end this speech with some words to young girls all over the world: Please, believe in yourselves,” she said. 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Paris (AFP) - Former women's Ballon d'Or winner, the Norwegian striker Ada Hegerberg, has signed a lucrative long-term sponsorship deal with Nike, it … Hegerberg's contract is the latest step toward gender parity for the sneaker giant. It’s still not in the ballpark of money given to male players of her caliber, but it’s approaching the parkway at least. As well as expand its mental health resources for employees with external experts. supported teammates’ demands for equal pay. HYPEBAE® is a registered trademark of 101 Media Lab Ltd, in the U.S. and Hong Kong. Nike have been at the forefront of the positivity surrounding the women’s game over the last couple of years, with the brand undoubtedly elevating the status of the 2019 World Cup in particular, achieved through keen marketing and a general aura of positivity and empowerment surrounding the tournament. As usual, she scored. This Norwegian superstar earned her place as Nike's new face with an incredible sponsorship deal. According to. Ada Hegerberg refused to play for Norway in the 2019 Women's World Cup to continue her protest against gender and wage discrimination. My performances brought me here, and I sure want to keep writing history with the help of Nike, on and off the field. A source close to the 24-year-old said the contract was worth upwards of one million euros ($1.13m) to the player. 2020 Hypebeast Limited. Fire! “I feel like Nike has inspired millions of people in sports and they're kind of the game changer in sports when it comes to lifting the women in sports as well and setting the bar, you could say. , Danone Nations Cup and Hublot, since winning the Ballon d’Or. Hegerberg didn’t get as much of that with Puma. (You can unsubscribe anytime). This is, after all, a woman who sat out the 2019 World Cup to protest how women’s soccer is treated in her native Norway. It’s time to push the system forward, making growth and to lay the right foundations to push the game forward as professional footballers. more. We feature content that is relevant to Norwegian Americans as part of our mission to connect them with their heritage and build bridges with contemporary Norway. Hegerberg, who suffered an ACL injury and has been off the field since January 2020, issued a statement on her newfound Nike endorsement with Forbes: “For me personally, this is a groundbreaking step in my career…I feel like Nike has inspired millions of people in sports and they’re kind of the game changer in sports when it comes to lifting the women in sports as well and setting the bar, you could say.”. It appears you have javaScript turned off. The Lyon player had previously been sponsored by Nike's rival Puma. Norwegian soccer star Ada Hegerberg has signed a 10-year-long deal with Nike, furthering both parties’ push for equal pay in sports. We publish news from Norway and Norwegian America that is carefully curated and fact-checked. 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And it landed Sabrina Ionescu, who’s already a superstar with an education in brands taking a stand for social justice to match. Other Nike-sponsored athletes include Cristiano Ronaldo, Kylian Mbappe, Neymar and LeBron James, as well as USA women's stars Megan Rapinoe and Alex Morgan. In England’s Premier League, Manchester City forward Raheem Sterling, who made an estimated $20 million this past year, according to Forbes estimates, is looking to for a boost to his current Nike deal, estimated to pay $2 million annually. Telsha Anderson Opens Luxury Boutique T.A. It’s time to provide substance and resources.”, Trekking across Greenland for the Stine Sofie Foundation, Norwegian race walker Tysse caught for doping. Lyon striker Ada Hegerberg has signed a "historic" lucrative long-term sponsorship deal with Nike. Sidelined by an ACL injury in January, Hegerberg is now eyeing her return to the pitch once play resumes, and said about the move to Nike: “It is yet another massive step in my career. Former women's Ballon d'Or winner, the Norwegian striker Ada Hegerberg, has signed a lucrative long-term sponsorship deal with Nike, it was announced on Monday. The Norwegian American is unique in so many ways. To view the website properly, please turn it on. In honor of George Floyd, Breonna Taylor, Ahmaud Arbery and countless others. Ada Hegerberg is the newest soccer superstar to join the Nike family. She declined to comment on her departure from the team and said she will continue to fight for equal pay, no matter how things go when play resumes. After the U.S. women’s national soccer team won the Women’s World Cup in 2019, Nike supported teammates’ demands for equal pay and eventually increased compensation protection for athletes who decided to have a baby while under contract. A post shared by Ada Stolsmo Hegerberg (@ahegerberg) on Jun 8, 2020 at 7:30am PDT. There’s nothing like living by example. Her continuing fight for equal pay aligns with Nike’s approach over recent years, and her contract is the latest step toward gender parity for the brand. It Didn't Go Well. MA Norwegian soccer superstar Ada Hegerberg signed a lucrative sponsorship deal with Nike, matching the price many male athletes fetch. Her fight with the team followed Morgan, Megan Rapinoe and other members of the USWNT who filed a complaint against U.S. Soccer over wage discrimination in March 2016. They have also recently positioned Sam Kerr alongside the likes of Cristiano Ronaldo and Kylian Mbappe for major boot launches, and Hegerberg provides another superstar name in the women's game. Nike announced Monday it was signing the Norwegian soccer star to a long-term endorsement deal. Download the HYPEBAE app now to get the latest news in women’s streetwear, fashion and “It's very important for the leaders of the sport, of women's sports as well, that they keep their voices clear, and that we don't fall out of the discussion when things start back again,” Hegerberg says. NKE In 2017, Hegerberg left the Norwegian national soccer team to protest pay disparity between Norway’s men’s and women’s teams. However, she did not take part in last year's World Cup in France due to a long-standing disagreement with the Norwegian FA. In years past, women took what endorsement deals they were given because they had to. And she will go down in history as the first woman to win a Ballon d’Or, even sidestepping blatant sexism in the minutes before accepting the trophy. And hopefully this partnership can write history again back on the pitch when I'm back again.”, Advertising & Branding | 20 February 2015. Fire! In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse. Published July 20, 2010, Marit Fosse passionately plays with colors on canvas, Moisture, not light, explains why Munch’s “The Scream” is deteriorating, Daughters of Norway Valkyrien No. All Rights Reserved, This is a BETA experience. A source close to the 24-year-old said the contract was worth upwards of one million euros (almost N$19 million). Nike and I have common goals to elevate women’s sports in the years to come. By continuing to browse the site, you are agreeing to our use of cookies. ... And hopefully this partnership can write history again back on the pitch when I'm back again.”. Even $1 helps us thrive and grow. All Rights Reserved. These are stars whose talent earned them Nike deals, but in turn Nike’s marketing earned them visibility, increased stardom and a platform. Norwegian soccer star Ada Hegerberg has signed a 10-year-long deal with Nike, furthering both parties’ push for equal pay in sports. Now, with a deep belief in themselves, they look around for the best deal that aligns with their own professional and personal goals. The three-year contract she signed with French power Lyon in 2018 made her the best paid women’s player in the world.
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