It was launched in 2012, following an extensive refresh of the previous strategy, Tourism – A Framework for Change. The tourism industry is a cornerstone of the Scottish Economy, and vital to the economic performance of towns, cities and regions across the length and breadth of Scotland. There are currently 133 operating Scotch Whisky distilleries across Scotland; All figures relate to Jan-Dec 2020 unless stated. Published November 2020. If you're looking for the best things to do in Scotland, then look no further. 1.3. In contrast, overseas residents made 1.58 million visits to Scotland … Canada: Imports of travel services were down 32.6% to $2.7 billion in March as the COVID-19 pandemic and related travel restrictions drastically … Old Town Jail, St John Street, Stirling FK8 1EA, © Copyright 2019. Any data collected is anonymised. Visitors enjoy easy access to exhilarating hillwalking, mountain climbing, snow sports and water sports — as well as the gentler pleasures of a refreshing day spent fishing, walking in the country or cycling. Tourism Scotland 2020 is the national tourism strategy. Spending by tourists is around 5% of GDP and the sector accounts for more than 7% of employment in Scotland. This would represent a loss vs the pre-COVID forecast of 31.1 million visits and £23.8 billion spending. The findings from Stage 1 were used to inform more in-depth specific research focussed on  trends and markets (reviewing global market and industry trends to identify and as far as possible quantify the best opportunities for Scotland), Scottish industry analysis (identifying the key capabilities and constraints for Scotland’s tourism industry which would support or hinder our ability to exploit the opportunities identified through trends and markets analysis) and  comparator analysis (identifying best practice from elsewhere that could help Scotland exploit growth market opportunities). Download the full Tourism Scotland 2020 Strategy hereÂ, Download the Tourism Scotland 2020 Summary here. The number of visits made by overseas visitors to Scotland rose by nearly 17% between 2005 (2.4 million) and 2016 (2.8 million).. Managed by the Scottish Government, this site provides a range of official statistics about Scotland from a variety of data producers, for information and re-use. A report commissioned by the Tourism Leadership Group setting out economic data and trends on tourism across Scotland. Whether its ancient history, modern art or just the most mouth-watering local cuisine you’re looking … The outcome is a draft strategy model. Stage 2 findings are published below. 3 Tourism: statistics and policy . Find everything you need to know about travel in Scotland… 1.5. We've got iconic castles, incredible museums, beautiful gardens and much more in this list of top tourist attractions in Scotland. It’s the product of extensive consultation, led by the Tourism Leadership Group (TLG), and it’s the means by which the Scottish Tourism Alliance (STA) will lead the many different businesses and stakeholders across the sector to deliver one common goal for 2020 … Dive into Scotland in 2021 as we celebrate our remarkable coasts, lochs, rivers and canals and all they contribute to our wonderful way of life. Between 1980 and 2018, the number of inbound visits to the UK increased by … Scotland's facts. Gov.scot uses cookies which are essential for the site to work. Scotch Whisky exports grew by 4.4% to more than £4.9bn in 2019, with 1.3bn bottles exported to … Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. Tourism spend worth £10.5bn Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. coupled with a pipeline of ongoing investments in our tourism-related products, facilities and transport infrastructure, gives us a great platform on which to grow our thriving tourism sector. We use cookies to ensure that we give you the best experience on our website. The strategy centres on improving the performance through improving leadership and digital capabilities across the sector; encouraging and influencing investment in the sector and supporting infrastructure; and on improving the quality of the visitor experience across Scotland. The most devastating economic impact is predicted in the Asia Pacific, as tourism was estimated to bring in a huge £650 … Scotland Tourism: Best of Scotland. This stage identified six early priorities for action to be taken forward in parallel with the strategy development: It also provided information and analysis which will inform the refreshed strategy: Scotland has strong tourism capabilities which can be used to exploit these opportunities, including: However it also has a number of constraints, particularly around value for money, inconsistent quality (of experience, accommodation, food & drink, service and retail offering), transport, skills investment, industry leadership, investment finance and culture of dependency on the public sector. Refreshed Strategy: Included a vision, headline target and other KPIs, quantified market opportunities matched to Scotland’s capabilities, and priorities for action. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million … Inbound tourism statistics recorded 37.9 million inbound visits to the UK in 2018, 3% less than … 11 February 2020 Scotch Whisky exports surge amidst backdrop of tariff uncertainty. (Completed May 2011). TOP TOURISM STATISTICS UK: Tourism is the fastest growing industry in Britain. Travel Trends data from the Office for National Statistics also found expenditure increased by more than a third to £319m. Want to trace the footsteps of royalty and clansmen at Edinburgh Castle? Overseas travel and tourism, provisional: April to June 2020 Visits to the UK by overseas residents, visits abroad by UK residents and estimates of spending by travellers, using administrative sources of passenger travel data. View all related statistical bulletins Articles Please note accommodations and enplanements data have been updated for 2020 and can be viewed along with historical data at Tourism Statistics. Download the full Tourism Scotland 2020 Strategy here “Tourism Scotland 2020 is a strategy for the industry, by the industry. Establish a headline target and other key performance indicators. 1.2. Overseas and Domestic Tourism Visits to Scotland. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends. The TLG was formed in 2011 to bring together tourism leaders from the private and public sector to drive industry-wide collaboration and alignment. Spending: In June 2020 inbound visitors spent £60 million, down 98% on June 2019.Spending levels in the 12-month period to June 2020 generated £21.3 … The following information provides background to the process which resulted in Scotland’s first industry-led tourism strategy. The lack of tourism during the coronavirus pandemic could potentially hit the world economy hard, as the sector brings in 10.4% of the global GDP. This could make a loss of $1.6 trillion in total. 1.4. This dossier presents a selection of statistics and facts about tourism in Scotland. We also use non-essential cookies to help us improve our websites. The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. The number of domestic tourism visits made by Great Britain residents to Scotland … All Rights Reserved. The industry accounts for around one in every twelve jobs in Scotland, and around five per cent of the Scottish Economy’s Gross Value Added ( GVA). Key Facts on Tourism in Scotland 2019. The four stages were: Stage 1: A broad analysis of the industry contributions from a wide range of businesses. Web Design by. (Completed March 2012), Stage 4: Tested the model with stakeholders, building commitment and identifying priorities for action. The aim of Scottish Tourism Month is to engage, connect and inspire all of Scotland’s tourism businesses and organisations, and of course to celebrate the enormous contribution of our tourism industry to Scotland’s economy. For the sixth year running, Scotland has outperformed the rest of the UK in attracting visitors to its tourist attractions. Travel Info. Each year, Scotland’s tourism industry comes together to host a variety of sectoral, … If you continue to use this site we will assume that you are happy with it. By continuing to use this site, you agree to our use of cookies. To guide and encourage the development of tourism in Scotland, the tourism sector has taken forward Tourism Scotland 2020 [1]. In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. Publications related to Leisure and tourism Statistical bulletins. Scottish Government Tourism Statistics. Discover the off-the-beaten-track beauty or chat with the locals over a whisky or three in the Highlands? Read more about the site, or get in touch: statistics.opendata@gov.scot. It plays an important role in the economies of Scotland’s major cities, while also making a substantial contribution to sustaining employment and economic activity in Scotland’s rural communities. Tourism Scotland 2020 purposely focuses on a small group of countries which, for a variety of cultural and practical reasons, are particularly important to Scottish tourism and are forecast to remain so in the future. The new statistics.gov.scot website provides access to a range of official statistics about Scotland for information and re-use. In the rolling 12-month period there were 29.6 million visits, down 26% YoY. Tourism Statistics Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. 1.1. Other markets are, and will probably continue to be, relatively small in individual worth to Scotland, although … out more about cookies, Culture, Tourism and Major Events Directorate, https://www.roughguides.com/gallery/most-beautiful-country-in-the-world/, https://www.roughguides.com/special-features/rough-guides-reader-awards-2017-the-winners/, https://whc.unesco.org/en/statesparties/gb. About Scotland. Visits: The UK received 176,000 visits in June 2020, just 5% of the visits in June 2019. Known as the Outdoor Capital of the UK, Fort William is at the heart of a wide range of exciting activity centres. out more about cookies, Coronavirus (COVID-19): what you need to know. The Federation of Small Businesses in Scotland welcomed the figures but warned there was "a mountain to climb" to reach the government target of increasing visitor spending to £5.5bn by 2020. The data can be viewed as tables, maps and charts or downloaded in various formats. Edinburgh 2020 sets out a clear and ambitious vision for tourism for the period to 2020, which is based on extensive research and … The most requested facts we have about Scotland, including: Top baby names in Scotland, Births in Scotland, Leading causes of death in Scotland, Population of Scotland, Population projections for Scotland, Scotland's net migration, Life expectancy in Scotland, Households in Scotland and All statistics that we produce. This report provides a summary of statistics on tourism in Scotland, including the overall volume and value of tourism and information on our major markets. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. Agree to our use of cookies over a Whisky or three in the?. 64.5 million nights and spending £3.7bn analysis of the visits in June 2020, just 5 of! Scotland 's tourism industry, including regional statistics, visitor numbers, markets and trends there! 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