Uncle Ben's is a brand name for parboiled rice and other related food products. Harwell and Huzenlaub decided that Brown was sort of an ideal picture of a respectable and easygoing black man during the 1940s, and ended up using his image to sell what became the top-selling American brand of rice until the mid-’90s. The name “Uncle Ben” referred to a Gulf Coast rice farmer who was only known by Ben. It is one of the more popular brands in grocery stores, and is available in both brown and white rice varities. During World War II, the original CONVERTED Brand Rice was supplied to the US Army.A marketing campaign commenced in 1945 to educate US consumers about the benefits of original CONVERTED Brand Rice.CONVERTED Rice officially launched as UNCLE BEN'S® CONVERTED Brand Rice in 1947. Thus, Ben, who was like Frank Brown was also a kindly older black gentleman who also made kick-ass rice, became known as Uncle Ben. UNCLE BEN'S® Rice, headlined by the Express microwaveable range is launched in Australia in 2007.By 2009, 13 delicious UNCLE BEN'S® Express variants are available for purchase in Australia. A German-born scientist, Erich Huzenlaub, is the one who allegedly chose Ben’s rice as the starting point for his revolutionary rice-treatment system. A German-born scientist, Erich Huzenlaub, is the one who allegedly chose Ben’s rice as the starting point for his revolutionary rice-treatment system. Like Aunt Jemima, Uncle Ben was not the inventor of the food product. Originally Answered: Who was uncle Ben of uncle bens rice? Exciting new products such as UNCLE BEN'S® Long Grain and Wild Rice Original Recipe were launched. History of the UNCLE BEN'S ® Brand The UNCLE BEN'S ® Brand is all about A waiter named Frank Brown, however, who … The post 7 Historical Facts About The Man Everyone Calls Uncle Ben appeared first on On The Black List. The UNCLE BEN'S® brand brought more exotic rice varieties to the market and taught consumers how to use them. *Evaluation of Impact of Rice Consumption, An Analysis of the U.S. National Health and Nutrition Examination Survey, 1999-2004. Here is a little bit of history behind “Uncle Ben.”. Uncle Ben's rice changed its name and logo due to criticism over perpetuating racist stereotypes. We continue to invest time and resources into making sure that we promote healthy, active lifestyles for our consumers and associates. Besides increasing rice's nutritional value, it also made it resistant to weevils and reduced cooking time. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. An inside look at the rich history and health benefits of rice and grains. The process entailed vacuum drying the whole grain, then steaming, and finally vacuum drying and husking. Ben” or the “King of Rice” is because white people during that time did not want to address blacks as “Sir” or “Mr.” Therefore, out of respect for his age, he was called Uncle. Government price controls helped support America's relatively young rice-growing industry. 5. The UNCLE BEN'S® range continues to expand across Australian supermarkets as consumers realise the convenience and ease of using microwave rice. 2. We believe in the power of shared meals. At Mars, we believe it is important that we provide people with all the facts required to make informed choices about our products, so they can be enjoyed as part of a healthy, balanced diet. 4. https://www.unclebens.co.uk/history?utm_source=rss&utm_medium=rss. For more than 70 years, the UNCLE BEN’S® Brand has been helping families cook together by providing meal solutions that are easy, convenient and above all, tasty. Ben reportedly won a number of awards for the quality and yield of his rice crops. UNCLE BEN'S® moved into brown rice varieties.By 1974, annual sales of UNCLE BEN'S® rice had reached the 100 million milestone.In 1977, UNCLE BEN'S® rice was produced in Europe for the first time in Olen, Belguim. In 1994, UNCLE BEN'S® Soups and Rice Puddings were introduced.In 1998, UNCLE BEN'S® Flavoured Rice was added to the range.UNCLE BEN'S® Express microwaveable rice first launched in the UK in 1999. The name Uncle Ben came from an African American farmer in Texas who was renowned for his high-quality rice. 3. And, we know that when you begin with rice, you end up with a better-for-you meal* because rice attracts colorful vegetables, savory spices and leaner cuts of meat. The brand was based on 2 men who didn't work for the company. He delivered to food buyers a high quality rice in the 1940s. The product was a staple of many soldiers' wartime diet. Now, the brand will “evolve” further, a spokeswoman said. First based in Houston, Texas who was renowned for his high-quality.. 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